Here are 5 reasons why Blogging Is The New Online Marketing Tool

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Blogging started in late 90s.  In the past, blogging was a way to comment on existing webpage–an opportunity for visitors and readers–the audience, to react or give an opinion on that webpage.  What started as a one-sentence commentary on a webpage has evolved into pages of personal opinions on just about anything and everything under the sun.  As blogging evolves, marketing has tapped into the blog’s potential.

Here are 5 reasons why you should use blogging for Online Marketing:

1.  Blogging is simple.  The simplest way to get your information on the internet.  You just need to know how to read and type, or at least click a mouse.  It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product.  If you own a computer and an Internet connection (who doesn’t?) then you can blog and market to your audience.

2. Blogging is authentic. Today advertising saturate our lives, we question the credibility of promoters’ claims.  In relation to blogging, real people share their real-life experiences, untouched by paid advertising.  Reading product review blog posts is like talking to people about their first-hand experience.  You definitely want to purchase a tried and tested product.

3. Blogging is free.  Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free.   Any opportunity for free online marketing is definitely a plus, especially for business start ups.  Needless to say, monetized blog pages can generate more income for your growing business.

4. Blogging builds credibility.  As you get more and more into writing your experiences on a particular product or industry, your audience or readers come to realize that they can trust and depend on your posts for their information needs.  That is how you become an become an expert in that area.  As a result, more readers visit your blog or website and more bloggers link to your blogs (backlinks are always a good thing).  As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market.  Unless you are a Hollywood star, chances are, only your Mom reads your posts.  Mom has a lot of friends, so she lets her friends know how interesting your blog site is.  But you need not depend on Mom to increase your readership base.  Look into the following ways to build your market through blogging:

  • Using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market.  In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site.  Let them explore your site by using a short e-mail message as teaser to your blog site.  If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.
  • Using subscription.  An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite.  Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address.  Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.
  • Understanding your audience.  Conduct a simple survey for your readers to understand their profile and advertising preferences.  Ask consumers to give you feedback on a post, an ad link, or a trial that you shared.  In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.
  • Joining a blog network.  A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc.  Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject.  Clearly, more bloggers are better than one.
  • Using RSS. RSS is the fastest growing technology on the Internet today.  As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base.  Having a variety of feeds can add interest to your blog site.

Give your business a boost by using blogging as an Online marketing tool.

To Your Success,

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Blogging 101: 5 Great Tips On How To Get Started

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Writing is an art. Blogging is an extension of this art.

People who blog or bloggers are the ones that create posts that are creative, about their own feelings, carefully deciding on words that are the most ideal to explain everything, such as their sentiments,  wishes or desires.

blogBasically, blogs were first introduced as weblogs that refer to a “server’s log file.” It was created when web logging hit the virtual market. Since its inception in the mid-1990s, web logging gradually saturated the virtual community making the Internet a viable source of greater information.

However, with web logging, you still need a web site and domain names, but with blogging, you do not need anything just an account with blog providers. In most cases, these kinds of blogs are free of charge.

Generally, blogs are created for personal use. Like a journal, people can write their daily adventures, sentiments, and whatever ideas they want to express online.

With the emergence of online businesses, blogs had gradually taken the limelight in providing businesses a chance to boost their presence online.

Business blogs are created to advertise and market the services or products of a certain website or online business in order to increase sales.

Business blogs are also one way of promoting so that the audience will know that a certain company exists online. With blogs, entrepreneurs are able to establish a name or even establish themselves as an expert in the virtual market through articles that have useful information that could be beneficial to their target market.

Through RSS technology, you can make money out of blogs by simply syndicating it to your business’ web site.

So, if you are thinking about creating a blog, whether for business or for pleasure, you need to know some tips that could help make your blog one of the most interesting blogs online.

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Here’s 5 tips to consider when you first start blogging:

1. Consider your audience

Even if your blog is generally personal, still, it would be better to consider the minds of your readers. You have to think of something that would interest them.

After all, most of the reasons of people who write blogs are not at all confined to their own personal motives. Most of them would love to be “heard” (or read) and would love to be known, in some way or another, even for just a minute. Hence, it is very important to come with a write up that everybody can understand, not necessarily that these people can relate to it but they can understand it.

2. A Picture speaks a thousand words

To make your blogging worth the browsing effort of your readers, it would be extremely nice if you will put some pictures in it. It does not necessarily mean you have to place a picture of yourself. Any photographs will do as long as it does not pose danger or insult to anyone who will be reading your blog.

3. Make useful and beneficial blogs and blog posts

Even if you are free to write anything you wan to say to the world, still, it would be better to create some write-ups that would be beneficial to your readers.

After all, its information technology that you have there so better be inclined to provide information rather than sheer quirky entertainment.

4. Avoid making complicated blogs

In order to have an interesting blogs, try not to use some highly technical words. After all, it is not a science course or a debate that you are making, so better stick to simple facts and short blogs.

Bear in mind that most people who use the Internet usually do more scanning than scrutinizing each site word for word. Therefore, it would be better to come with blogs that will not bore your readers just because you have these lengthy articles.

5. Make your blog interactive

As much as possible and if your capacity will allow it, make your blog interactive. Yu can do this by placing some video or audio clips in your blog.

You can even place an area for comments or for some feedbacks. In this way, you can get some impressions or reactions of other people. Who knows, you might even gain some friends just by making them feel at home in your blog site.

Indeed, blogs are not created just for the mere fun of it. It also has its own purpose in the world of the Internet.

Therefore, for people who wish to harness their craft, as far as writing is concerned, blogging is the best way to do it.

To Your Success,

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Blog For Bucks: Get Paid Blogging Pt. 1

 

blog for bucksWant to know how to blog for bucks? Let’s start from the very beginning…

How does the internet work with blogging?

The user asks a question in a search engine such as Google, Bing or Yahoo. Then the search engine gives the results.  The search engine results may include blog content found on a blog.  Found on the blog may be a link that leads to a capture page with a compelling offer. The offer the blogger is giving is for exchange for the user’s email address and or contact information. The user accepts the compelling offer. Hence, a lead is generated for the blogger.

What does a blog actually do…

People when searching on the internet care more about how much you know first…then they may find out who you are. As bloggers, who blog for bucks and want to get paid blogging, we must remember that our purpose is to solve a problem or provide information as a solution to a need.

Your blog is like your internet home. It is a place where you self-publish information about your interests and build your brand. Blogs rank higher than websites on the search engines. Why?… Blogs are updated more frequently and they command more traffic from the search engine. Great to keep in mind when we get more in detail later on how to blog for bucks.

Now you may be asking…What do I blog about?

Actually you can blog about anything…

  • What are you passionate about?
  • What do you love to do?
  • What do you find entertaining?
  • What problems can you solve?

Basically, that is what you are doing is answering questions and solving problems. The key is to find what your audience searching for or what they want to know and give it to them through your blog content. Again, very important when you blog for bucks. It may not make sense right now but it will.

Great ways to find out what is trending or hot on the internet is to search for trends on Yahoo, Google, and even Alexa.com.

Other things to blog about are:

  • Product reviews
  • Pop culture
  • Sports
  • Foods
  • Cars
  • …and more

In Part 2, we are going to discuss the part you have been waiting on how to blog for bucks– get paid blogging. We are also going to discuss how do people find your blog, keyword research, affiliate marketing, and a simple 3-step strategy to get you more leads and more money in your bank account.

Click Here To Read Blog For Bucks: Get Paid Blogging Pt. 2

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Original Post from my Empower Network Viral Blog

 

Get Paid For Blogging!